CAPA Travel & Tourism Advisory

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CAPA is the leading travel and tourism consulting practice in the region. We track and analyse strategic, commercial and operational developments across the sector, including airlines, hotel groups, cruises, tour operators, travel agents, OTAs, corporate travel, tourism boards and destination marketing organizations.

We have released two landmark research reports, the CAPA-Expedia India Outbound Travel report and the CAPA India Inbound Tourism report.


Our strong industry engagement and relationships enable us to stay abreast of the latest thinking in travel and tourism in India and globally, and to make a positive, strategic difference for our clients. We have supported leading organisations with:


  • Destination marketing and positioning strategies
  • Travel distribution and tourism product development strategies
  • Inbound and outbound tourism forecasts
  • Master planning for tourism destinations
  • Tourism competitiveness benchmarking
  • Air connectivity impact on tourism flows
  • Due diligence for investors in travel and tourism businesses
  • Hotel and resort investment case analysis
  • Consumer research on travel behaviour and preferences

Examples of the Travel & Tourism Consulting Group’s experience includes:

Tourism Authority Thailand

Thailand is already one of the most popular overseas destinations from India. However, the Tourism Authority of Thailand appointed CAPA

Tourism Western Australia

As part of a wider study to prepare a business case to support a direct air service between Perth and India, CAPA conducted detailed

Outrigger Enterprises Group

A leading hotel and resort operator with 45 properties across Hawaii, and Asia Pacific engaged CAPA to conduct a review of the air capacity


Mauritius Economic Development Board

Engaged CAPA to conduct a study to benchmark the competitiveness of the destination’s travel products and distribution strengths, relative

TPG Growth

We conducted due diligence in relation to a proposed investment in a leading OTA, providing research and insights into key trends in the

Air Mauritius and the Mauritius Tourism Promotion Authority

Appointed CAPA India for two separate studies to support a strategy to increase visitor arrivals from India. The study involved extensive


Transport Canada

CAPA conducted detailed analysis of tourism flows from India to Canada, covering key source markets, purpose of travel, sensitivity

Balmer Lawrie & Co.

This leading public sector travel agency hired us to conduct a strategic review of the business, and to identify new opportunities in non-air

Leading Airline Representation Company

CAPA developed a plan to restructure the company from a traditional airline representation agency, to a professional travel market specialist,

For more information please contact enquiry@capaindia.com