CAPA Analytics
Data is constantly being created in the aviation and travel industries across commercial, operational and financial activities. Whether it is a passenger making a reservation, an airline scheduling an aircraft, a ground handler delivering baggage, or an airport allocating a gate, the underlying data points can be utilised to maximise revenue and optimise resources.
For example, behavioural segmentation helps create a campaign framework to deliver targeted offers. Customer preferences can be identified from transactional data such as size of party travelling, destination, flight timings, duration of stay, meal choices and duty free purchases. Analytics can be deployed to improve the effectiveness of marketing campaigns, enhance customer loyalty and cross-sell products and services.
Predictive data science can help airlines and airports increase profits, and build more effective processes. Models based on machine learning can identify patterns in historical data to predict future performance and likely responses to changes in marketing, product and operations.
Click here to request a copy of a CAPA strategy report on the massive opportunity for airlines to mine data.
| Airline Operations | Airport Operations | Commercial |
|---|---|---|
| Crew & resource planning | Gate allocation | Ancillary revenue generation |
| Fuel efficiency programmes | On-time performance | Loyalty programmes |
| Inflight catering optimisation | Passenger facilitation | Marketing campaigns |
| Route & network planning | Queue monitoring | Retail & duty free sales |
| Scheduling | Terminal operations | Yield management |
| Ground Handling | Finance & Administration | Human Resources |
|---|---|---|
| Air cargo operations | Asset management | Administration and compliance |
| Baggage delivery times | Enterprise risk management | Compensation and payroll |
| Equipment requirements | Internal audit | Employee satisfaction |
| Manpower deployment | Procurement | Performance management |
| Remote stand bussing | Treasury operations | Recruitment |
CAPA Analytics JV Partner Client Success Stories
Why CAPA Analytics?
We understand aviation and travel: CAPA Analytics fulfils the unmet need of clients to have a specialist and reliable data analytics partner who intimately understands the aviation and travel industries and the unique features of the client’s business. We are a specialist aviation knowledge practice with extensive global advisory and research experience delivered to hundreds of clients across the industry value chain over close to 30 years.
Application of bespoke research to interpret data: Our data modelling and analysis is complemented by in-depth research on industry dynamics, the operating environment and the unique business characteristics of our client. CAPA’s deep domain expertise enables us to better understand and interpret data.
Appreciate the ‘uniqueness’ of each business: Within the aviation and travel industries, CAPA Analytics deeply understands and appreciates the unique characteristics of each individual business, the inter-linkages between key stakeholders, and the nature of evolving industry trends and their impact on operators. As a result, we understand the unique strategic and tactical challenges faced by our clients, even before we start work for them. This enables us to delivering value quicker and more cost effectively.
Combination of data and industry expertise delivers solutions: Our approach is to provide customised, strategic and actionable insights and solutions which are highly valued by clients, who until now have been served by generic data analytics service providers who lack industry specialisation.
We speak the language of our clients: Being aviation and travel industry specialists, not only can we easily understand our clients’ problem statements, but our modelling outputs, solutions and recommendations are presented using shared concepts and terminology that our clients can relate to.
CAPA Analytics is a JV between CAPA India and TransOrg Analytics. The combination of our aviation domain and applied research expertise with TransOrg’s deep understanding of data science creates a compelling value proposition for our clients.
Please contact us on enquiry@capaindia.com for more information or assistance